Are Personalized Ads Part of the ABM Strategy at Your Company?
They Should Be.
About Advertaze:
We all know the potential of ABM is massive. It can lead to shorter sales cycles, increased revenue, and improved retention.
But even with all of this potential, only a small percentage of organizations are using Account-Based Advertising as part of their overarching ABM strategy; and even fewer are using their Account-Based Ads as part of their outbound business development process.
In this eBook, we explore the four must-haves for driving successful Account-Based Advertising programs and bridging the gap between personalization efforts and business outcomes.
Synchronization - How using Account-Based Ads as an outbound touchpoint within a larger multi-channel sequence can lead to more wins.
Collaboration - How a shared process between Sales and Marketing can improve MQL and SQL rates.
Exploitability - How a simple adjustment to your ad strategy can cut your CPC by 60%.
Specificity - How a change in your targeting criteria can more effectively put your personalized ads in front of the buyers you want to talk to.
Move the Needle
Target Smaller
Act on Intent
When they say "less is more", they were probably talking about ABM audiences.
No need to target an entire department when you can target only the decision makers.
Stop wasting impressions on people who aren't part of the buying process.
Find your audiences across 100's of appropriate sites and keep your costs down by leveraging our unique economical placement feature.
Get seen, get clicks, get your budget under control.
Find out which accounts are showing the most interest in your ads and share these insights with Sales.
No need to wait for conversions to take action; strike while the iron's hot by going after the accounts that are clicking the most.
Advertaze Media Inc. is an account-based advertising company that helps brands design and deploy customized ads at scale. Our unique targeting capabilities allow marketers to connect with 100's of their top accounts with little more than an account list upload and since all reporting lives within their existing tools, there is no new platform to learn.
No Form, No Email...
...Just Take It