Learn The Secrets of Micro-Audience Advertising
Micro-Audience Advertising.
About Advertaze:
If your ads don't mention an account by name, you might be using "Persona-Based Advertising".
True Account-Based Advertising means customizing (dynamically or otherwise) each ad for each specific account.
Micro-Audience Advertising goes one step further. Not only do they mention an account by name, these ads are then only displayed to a very select group of people... your buyers.
How much money are you wasting on clicks made by the wrong people at the right accounts?
Synchronization - How using Account-Based Ads as an outbound touchpoint within a larger multi-channel sequence can lead to more wins.
Collaboration - How a shared process between Sales and Marketing can improve MQL and SQL rates.
Exploitability - How a simple adjustment to your ad strategy can cut your CPC by 60%.
Specificity - How a change in your targeting criteria can more effectively put your personalized ads in front of the buyers you want to talk to.
Move the Needle
Target Smaller
Act on Intent
When they say "less is more", they were probably talking about ABM audiences.
No need to target an entire department when you can target only the decision makers.
Stop wasting impressions on people who aren't part of the buying process.
Find your audiences across 100's of appropriate sites and keep your costs down by leveraging our unique economical placement feature.
Get seen, get clicks, get your budget under control.
Find out which accounts are showing the most interest in your ads and share these insights with Sales.
No need to wait for conversions to take action; strike while the iron's hot by going after the accounts that are clicking the most.
Advertaze Media Inc. is an account-based advertising company that helps brands design and deploy customized ads at scale. Our unique targeting capabilities allow marketers to connect with 100's of their top accounts with little more than an account list upload and since all reporting lives within their existing tools, there is no new platform to learn.
Take your Account-Based Ads to the Next Level.
THE ESSENTIALS OF ACCOUNT-BASED ADVERTISING